4 short anwser for beyonce HBR case study Example | Topics and Well Written Essays - 250 words

4 short anwser for beyonce HBR - Case Study Example Provide a chance for uplifting marketing collaboration in all areas of entertainment for the fans seeking the best quality production in the entertainment industry through the reporting of positive news in entertainment, fashion and art as well as fresh experience in live social events. Parkwood Company plans to use its independence in assembling able teams that can execute decisions precisely. The company uses its strategic placement in the American music industry to form joint ventures with some of the big recording firms in the world such as the Columbia Records. This makes the fans want to feel the unique piece and talent display emanating from a dual origin. The company uses brand partnership and makes use of sponsors in promoting her content. Additionally, the company organizes strategic launches through the assistance of big communication companies like Apple. This strategy draws many fans to like Beyoncà ©Ã¢â‚¬â„¢s music and videos on the go. In addition, the intensive use of social media such as Facebook, Instagram, and others draws a good portion of the public attention. The approach used by Parkwood Entertainment Company is in line with the contemporary trends and competitive strategies. Just as other entertainment fans embrace collaboration in marketing, the firm maximizes in the strategy through engaging some of the world’s best corporations such as Pepsi and Apple to establish a significant competitive advantage. In addition, Beyoncà ©Ã¢â‚¬â„¢s capitalizes on the online social network marketing which draws the useful and youthful fans whose loyalty cannot waiver easily. This marketing trend conforms to the dominant online marketing that currently gives a competitive edge to (Krstic and Becic

Accreditation Audit Essay Example for Free

Accreditation Audit Essay With all of the possible problems that could occur during surgery, a wrong-site, wrong-patient mistake is one that should never arise. Nightingale Community Hospital (NCH) fully understands the importance of doing away with these errors and has set up protocol to work towards this goal. While the protocol is in place, it is not fully compliant with Joint Commission (JC) standards. Standard: UP.01.01.01: Conduct a preprocedure verification process. Nightingale Community Hospital has a Site Identification and Verification policy and procedure. Within this policy, and Preoperative/Preprocedure Verification Process is addressed. There is also a Preprocedure Hand-Off form present. This form is a bit misleading as it is essentially a hand-off form in general with a few extra boxes possible for check-off. To prepare for inspection and audit, NCH should create and implement a form for use within the Operating Theater or wherever procedures are performed, such as bedside procedures. This form needs to be more specific in addressing at least the minimum requirements by JC. The form needs to cite that all relevant documentation is present, such as signed consent form, nursing assessment, preanesthesia assessment, history and physical. The form also needs to specify that the necessary diagnostic and radiology test results, rather they be images and scans, or biopsy reports, and properly displayed and labeled. Finally, to fulfill the minimum requirements by JC, any and all required blood products, implants, devices, and special equipment needs to be labeled and matched to the patient. Standard: UP.01.02.01: Mark the procedure site. NCH covers the procedure site marking standard fairly well within their Site Identification and Verification Policy. It mentions that site marking is needed for those cases involving laterality, multiple structures, or levels. Several times in their policy NCH mentions that it is best to have the patient involved, if at all possible. If the patient is unable to mark the site, the policy states that the physician will be called to mark the site. The policy states that the mark shall be made in permanent black marker so it will remain visible after skin preparation, and also in a location that will remain visible after sterile draping is in place. The policy also  includes circumstances in which the marking will be unable to be performed based on the location of the surgery being in an area that is unable to be marked. Standard: UP.01.03.01: A time-out is performed before the procedure. Nightingale Community Hospital has an adequate procedure in place for the time-out performance. Within the Site Identification and Verification Policy, the Time-Out Procedure complies with JC standards. A time-out is to be conducted immediately prior to performance of the procedure, it is initiated by the nurse or technologist, it involves all personnel involved in the procedure, the team members agree to a minimum of patient identity, correct site, and correct procedure to be performed, and all of this information is documented in the record, including those involved and the duration of the time-out. The only issue not addressed fully is the possibility of multiple procedures occurring on the same patient by different practitioners, and in that case, an additional time-out needs to be done for every new procedure. The Communication priority focus area is an extremely important area for any hospital. This is a common sense area that should be able to reach complete compliance. A wrong-patient, wrong-site issue should never arise and is completely avoidable. In 2010, Joint Commission reported that wrong-patient/site surgeries continued to be the most frequently reported sentinel event(Spath 2011).Jay Arthur states that JC reports between four and six wrong-site surgeries per day(2011). The World Health Organization believes that at least 500,000 deaths per year could be prevented if the WHO Surgical Safety Checklist was correctly implemented. These numbers, when compared with the possibility of 100% compliance, are astounding and completely avoidable. Nightingale Community Hospital is well on their way to avoiding these types of sentinel events through usages of proper protocol, procedures, and policy as is seen by the upward trend from their last year of self-checks. With continued diligence and appropriate modifications made, this can be an area that NCH, and any other hospital can be fully compliant in. References Arthur, J. (2011). Lean six sigma for hospitals: Simple steps to fast, affordable, flawless healthcare. New York, NY: McGraw-Hill. Spath, P. L. (2011). Error reduction in health care: A systems approach to improving patient safety (2nd ed.). Hoboken, NJ: Jossy-Bass. WHO (2013). WHO | Safe surgery saves lives. Retrieved from http://www.who.int/patientsafety/safesurgery/en/ [Last Accessed November 5, 2013].

What makes an effective learning environment in a Primary Classroom

What makes an effective learning environment in a Primary Classroom Education is the most important shared experience of our livesit is so important and so all pervasive that it is almost impossible to define (Aldrich, 1996) The role of the teacher is an ever changing one; however the proposed goals of teaching have always been the same in relation to bringing about intended learning goals from pupils of all abilities. Berliner (1978) suggests that the effective teacher is one who is able to demonstrate the ability to bring about intended learning goals, the two critical dimensions of effective teaching being intent and achievement. Without intent, the pupils achievements become random and accidental rather than controlled and predictable. The Oracle Study provided a framework for what its research concluded to be the traits of an effective teacher, a high number of interactions with pupils and higher level questioning required of pupils was just two of the behavioural patterns consistently displayed by effective teachers. Branching from the same study Rutter (1979) stated that for a teacher to be considered effective they should consistently give praise to pupils and hold them in high regards, which is especially important for younger pupils in terms of emotional development and self-efficacy. Rutter also pointed to the ability to provide stimulating educational programmes that would challenge pupils and which requires high expectations from them. Requiring high expectations from pupils is a theme that is common in the Hay Mcber Report (2000) which gives an insight on setting the attainment target high for the increase of motivation in pupils who may find their current level of work below their level. According to the report effective teachers set these high expectations of pupils and communicate them directly to the pupils in a clear and consistent manner so as to broaden their knowledge and interpretation of concepts. The teacher therefore must take into account the differentiation of a mixed ability group when setting such high standards so as to deal with the needs of the less able students, however the effective teacher must be relentless in their strive for high standards expected from all pupils regardless of differing and mixed ability. David Miliband MP during his role at the time as Minister for Schools stated that High expectation of every child, given practical form by high quality teaching based on a sound knowled ge and understanding of each childs needs. It is not individualised learning where pupils sit alone at a computer. Nor is it pupils left to their own devices which too often reinforces low aspirations. Setting such high expectations can also reverberate in a negative manner as it provides students with the need to compete with others in their class which will inevitably affect other pupils self esteem and create a competitive atmosphere in which some pupils will progress or fail under the pressure. Requiring such high expectations provides a counter-argument in relation to what Jean Piagets child development theories detailed. The basis of his philosophy was that all children are only capable to learn new concepts at set stages in which they reach at certain ages and that there are limits on their capacity to learn, meaning that pupils cannot be expected to conceptualize new ideas until they reach a certain stage as postulated by the theory of intellectual development. Alexander et al (1992) suggested that Piagetian theories about developmental ages and stages led to chronologically fixed notions of readiness which depressed expectations and discouraged teacher intervention. Jerome Bruner stated that it was possible for children to learn new concepts at any age in a suitable and intellectual manner. Unlike Piaget, Bruner postulated that learning derives from a pupils ability to actively engage with an interested adult through communication/speech and as such is renowned as a co nstructivist theorist. This model of learning takes a firm assumption that by using connected schemas, knowledge is gained, and that the child is an agent of their own learning. In contrast the transmission model oversees the teachers role as instructor in which the child is seen as a recipient of transmitted values from the teacher. The latter form of teaching is associated with more of a formal didactic model whilst the constructivist theory applies to a more open and active model of teaching. Although the latter theory may still be in its infancy it has proven challenging to develop any form of sustainable pedagogy deriving from its structure in which primary school teachers can use on a large class of 20-25 pupils. In relation to the former, Vygotsky has also given several applicable theories in connection to how children learn. Vygotsky (1978) first showed how speech can be a direct expression of thought, otherwise meaning that children at this particular age (3-7) find it help ful to develop conversational speech with themselves, what Vygotsky labelled as speech for oneself. Whilst Piagets view of this stage would be to explain the withering away and the progression of the next stage, Vygotsky suggested that this speech becomes internalised which develops into inner speech and lastly into internal thought. As Britton (1989) says, if speech in childhood lays the foundations for a lifetime of thinking the implication for pedagogy is enormous, and verbal communication should have a major role in classroom life, particularly at infant level. Vygotksy also postulated the theory involving the zone of proximal development. This refers to The gap that exists for children between what they can do alone and what they can do with help from someone more knowledgeable or skilled than themselves. Vygotsky emphasises the role of the social environment and how the role of the teacher is of vital importance, the effective teachers role to make the learning environment as interactive as possible and through language to lead children into new zones of proximal development (Edwards and Mercer 1989). The learning environment can also refer to the emotional environment that the school provides in ensuring that pupils feel valued and accepted for themselves, without this children will not feel sufficiently secure to take risks and make mistakes which are crucial in the creative process of learning, Mckellar (1957) explains that the arrangement of the physical space can aid concentration, create a mood conducive to creativity and increase motivation. In support of this Jean Piaget explains how interaction with the environment impacts upon progression in learning and it is only through individual interaction that progression will take place; he showed how it is the adults role to provide a stimulating environment and to identify the stage of development individual children have reached so that appropriate materials can be presented, rather than to actively intervene in the learning process. It is therefore the teachers responsibility to select a learning environment which will encour age curiosityto focus the pupils attention on enquiries which will lead to useful discovery (Learning styles and Inclusion p.98). The learning environment takes into account the people and the space in which pupils will progress and be nurtured, a purposeful learning environment is one in which children feel safe, cared for and relaxed. These similarities are summed up by the DFES who explained that an appropriate physical environment offers access to an outdoor as well as an indoor space and should provide a place where children have opportunities to explore, learn and develop with the support of sensitive and knowledgeable adults. Self-esteem can be a critical factor in determining how a child perceives themselves and others, high self-esteem can give a child a sense of security and competence and because esteem is all about perception it can change on a regular basis. The environment of the school and learning environment plays a pivotal role in harbouring self-esteem, the learni ng environment is a seriously underrated concept in the way it shapes pupils learning, for many pupils the learning environment is what is situated inside the classroom, however it can also refer to outside agents such as the library and the pupil home. In terms of behaviour in the classroom and the classroom environment, children cannot feel safe and secure if adults caring for them do not provide boundaries. Learning is thus considered to be significantly determined by an individuals self-esteem, self-belief, expectations and the quality of school-based relationships with adults and peers. These models support a transactional theory of learning as proposed by Vygotsky (1962) and implies that pupils and teachers need to develop appropriate affective, cognitive and social behaviours for effective learning to take place in school contexts. These boundaries that are to be provided take the shape of class rules which are to be enforced by the teacher and act as an important reminder to keep social contexts in order, however rules could hold a negative connotation as it creates a constricted feeling of powerlessness and conformity. The idea behind rules is to make the environment safe and consistent which is important in learning enviro nments. The teacher controls the flow of the classroom and will often use non-verbal language, even when not intentionally meaning to convey a message through non-verbal ways a smile to an individual pupil could increase their self-esteem more than that teacher will know, in contrast a fixed stare could have the desired effect on a misbehaving pupil and evoke a sense of shame. In contrast, the giving of rewards and punishments in a more physical manner can create a more conscious feeling within the pupils as it more obvious of how the teacher is reacting to their behaviour. Furthermore it is important to acknowledge that when discussing the behaviour that it does not simply apply to a pupil who is rated as good or bad but that it materializes into other concepts of a pupil who demonstrates being of a shy nature or who withdraws themselves from activities due to confidence issues. Teachers can sometimes contribute to the causes of bad behaviour. Unfairness, impatience and poor lesson preparation can create the conditions for resentment and discontent to occur. The end result is deterioration of the atmosphere, control problems and a negative impact on learning. When difficulties arise trainee and some experienced teachers tend to blame the children (Jacques 2007). Florian (2005) suggested that inclusive education is not a denial of individual difference, but it is an accommodation of it within the structures and processes that are available to all learners. Inclusion is an ever changing process rather than a sudden change and a process that will take time to achieve, all too often the term inclusion is often associated and linked with the term Special Educational Needs, however inclusion is a broad concept and takes into account not only pupils with special educational needs but those students with additional educational needs also, which may take into account pupils with social and economic issues and also pupils who exceed their set targets e.g. Gifted and Talented pupils. Great emphasis is placed on tailoring education to reflect childrens individual needs, interests and aptitudes. In order for children to thrive and to reach their full potential it is essential that they feel secure, valued and settled. Learning opportunities need to be pl anned that reflect the diverse learning needs of the pupils in the class. The national curriculum inclusion statement outlines how school will be able to alter the National Curriculum programme for the purpose of providing all students with substantial and suitably challenging work at each stage of learning. This statement acknowledges that schools have an accountability to ensure a broad and balanced curriculum is provided for all students. Although the National curriculum initially sets out a structure for teachers to enable them to know what pupils should know at each stage, all pupils need to experience success and achieve their individual potential. Pupils with learning difficulties are no exception, even though their individual potential may be different from others of the same age. Expecting all pupils always to do the same work means that some will find the task too easy, whereas for some the challenge will be about right. There will still be a significant group in any class that will not understand the task, and which will fail. If failure occurs regularly pupils stop caring and begin to lack motivation, become disillusioned and are more likely to be disruptive. It is a teachers responsibility to ensure that all pupils succeed, and a test of their professional skills is to modify activities and resources to that end. A childs sense of belonging in the school community is a vital element of inclusion; belonging is fostered by attitudes of staff and other pupils to individual difference and additional learning needs (Gray 2002). According to the DFES website a Pupils social development involves pupils acquiring an understanding of the responsibilities and rights of being members of families and communities and to work with others for the common good to display a sense of belonging and willingness to participate. They develop the knowledge, skills, understanding, qualities and attitudes they need to make an active contribution to the democratic process i n each of their communities. http://curriculum.qcda.gov.uk/key-stages-1-and-2/learning-across-the-curriculum/spiritual-moral-social-and-cultural-development/index.aspx. Published in 2005 the Every Child Matters paper documented 5 outcomes as being important to a childs well being in school and later in life. Two of the proposed headings were to Be Healthy and Enjoy and Achieve. These sums up of the true meaning of education, a child cannot learn to their potential unless they feel safe on an emotional and physical level and the effective teacher should ensure that every child reaches their full potential regardless of their ability in class.

Love And Marriage In Restoration Comedy

Love And Marriage In Restoration Comedy A comedy is usually a light, rather amusing, play that deals with contemporary life and manners. Such a drama often has a satirical slant, but ends happily. Among the many sub-genres under comedy, one can find the comedy of manners, which originated in France with Molieres Les Precieuses ridicules (1658). Moliere saw this comic form as a way to correct social absurdities. In England, the comedy of manners is represented by the plays of William Wycherley, George Etherege, William Congreve, and George Farquhar. This form was later classed Old Comedy but is now known as Restoration Comedy because it coincided with the return of the Charles II to England. The main goal of these comedies of manners in the period of Restoration is to mock society, or in other ways lift up society for scrutiny, which could cause negative or positive results. In the end, audience will laugh at themselves and society. The definition of comedy and the background of the Restoration Comedy help to explain the themes that run throughout these comedies of manners. One of the major themes is marriage and the game of love. However, if marriage is a mirror of society, the couples in the plays show something very dark and sinister about order. Many critiques of marriage that we see in the play are devastating, but the game of love is not much more hopeful. Although the endings are happy and the man invariably gets the woman, one can see marriages without love and love affairs that are rebellious breaks with tradition. This study will focus on two plays of Restoration comedies, William Wycherleys The Country Wife (1675) and William Congreves The Way of the World (1700), to show how dramatically society has progressed. A dramatic change, in moral attitudes about marriage and love has taken place. In Wycherleys Country Wife, the marriage between Pinchwife and Margery represents a hostile marriage between an old (or older man) and a young woman. The couple, Pinchwife, is the focal point of the play, at least as couples go, and Margery affair with Horner only adds to the humor of the play. Horner runs around cuckolding all of the husbands, while he pretends to be a eunuch. This pretension brings the women swarming to him. He is a master at the game of love, though he is emotionally impotent. He cannot love, which makes him an interesting character for analysis. The relationships in the play are dominated by jealousy or cuckoldry, with the exception of the gay couple, Alithea and Harcourt, but they are really pretty boring. The element of jealousy in marriage seems to be especially prevalent in the play. In Act IV, scene ii, Mr. Pinchwife says, in an aside: Mr. PINCHWIFE. So, tis plain she loves him, yet she has not love enough to make her conceal it from me; but the sight of him will increase her aversion for me and love for him, and that love instruct her how to deceive me and satisfy him, all idiot as she is. He insults her, not to her face of course, but hes serious. He wants her to be stupid, not able to deceive him. But even in her obvious innocence, he doesnt believe she is innocent. To him, every woman came out of natures hands plain, open, silly, and fit for slaves, as she and Heaven intended em. As he says, No woman can be forced. But he also says, in another aside: Mr. PINCHWIFE. Why should women have more invention in love than men? It can only be because they have more desires, more soliciting passions, more lust and more of the devil. Mr. Pinchwife isnt especially bright, but in his jealousy, he becomes a dangerous character. He becomes passionate in his mad ravings, thinking Margery had conspired to cuckold him. Little did he know that he was correct, but if he had known the truth, he would have killed her in his madness. As it is, when she disobeys him, he says: Mr. PINCHWIFE. Once more write as Id have you, and question it not, or I will spoil thy writing with this. I will stab out those eyes that cause my mischief. He doesnt ever hit her or stab her in the play (such actions wouldnt make a very good comedy), but Mr. Pinchwife continually locks Margery in the closet, calls her names, and in all other ways, acts like a complete jerk (to put it nicely). Because of his abusive nature, Margerys affair is not a surprise. In fact, it is accepted as a social norm, along with Horners promiscuity. At the end, the whole scene with Margery learning to lie is also taking in stride because the idea has already been set up when Mr. Pinchwife voiced his fears that if she loved Horner more, she would conceal it from him. And with that, social order is restored. In Congreves The Way of the World, the trend of restoration continues, but marriage becomes more about contractual agreements and greed, then about love. Millamant and Mirabell iron out a pre-nuptial agreement before they agree to marry. Then Millamant, for an instant, seems willing to marry her cousin, Sir Wilful, so that she can keep her money. It is a battle of the wits; it is not a battlefield of emotions. In that way, The Way of the World can be likened to Shakespeares Much Ado About Nothing, where Beatrice and Benedict play at love in their battle of wits. Its comical to see the two wits going at it, but, when we look deeper, there is an edge of seriousness behind their words. After they list conditions, Mirabell says: MIRABELL. These provisos admitted, in other things I may prove a tractable and complying husband. Love may be the basis of their relationship, as Mirabell appears honest; however, their alliance is a sterile romance, devoid of the touchy, feely stuff, which one should hope for in a courtship. Mirabell and Millamant are two wits perfect for each other in the battle of the sexes; nevertheless, the pervading sterility and greed reverberates as the relationship between the two wits becomes much more confusing. But then, that is the way of the world. Confusion and deception are the way of the world, but compared to The Country Wife and other earlier drama, Congreves play shows a different kind of chaos, one marked with contracts and greed instead of the hilarity and mix-up of Horner and other rakes. The evolution of society, as mirrored by the plays themselves is apparent. Sources 1. Drabble, Margaret , The Oxford Companion to English Literature 2. The Norton Anthology of English Literature, The Major Authors, Sixth Edition 3. Abjadian, Amrollah, Dr., A Survey of English Literature (II) 4. Patterson, Michael, The Oxford Dictionary of Plays 5. Abrams, M.H., A Glossary of Literary Term, Eighth Edition 6. William Wycherley, The Country Wife, 1675 7. William Congreve, The Way of the World, 1700

Veterinary Medicine Essays -- essays research papers

Veterinary Medicine For my agriculture report, I chose to do a report on veterinarians. I chose this career field because I like working with animals and learning about them. While doing my report I learned more then I thought there was to learn about animals and becoming a veterinarian. I learned how long it takes to become a veterinarian, what my chances are on being accepted by a veterinary college, what veterinarians do, and much more. Veterinary Medicine is a branch of medical science that deals with the prevention, cure, or alleviation of diseases and injuries of animals. There are about 55,000 veterinarians and of that only 15,000 or so are women. Many veterinarians work for federal, state, or local governments, inspecting food, supervising laws that protect human and animal health, or dealing with environmental problems. Many veterinarians treat all animals, but in recent years and in the densely populated areas of the country, many have limited their practice to pets. Some specialize in the treatment of certian populations such as horses, cattle, poultry, or zoo animals. A small number of veterinarians are employed as managers of large feedlots for beef - cattle, large dairy cattle operations, and many of the increasingly large poultry farms. A few veterinarians are now becoming involved in embryo transfer work, in which fertilized eggs are removed from superior donors and transferred into the uterus of a cow of lesser genetic qualities. A minimum of six years ...

Undercover marketing :: essays research papers

Undercover Marketing Undercover Marketing is an unconventional strategy used to attract consumers. It is where the consumer doesn’t realize they’re being marketed to. The goal of any undercover campaign is to generate a â€Å"buzz† about a new product. The largest appeal of undercover marketing is that it offers free â€Å"word of mouth† that can reach many consumers. There are a few ways to implement this kind of marketing. One way is to hire models or celebrities to be seen drinking a particular new beverage at a bar. Another way is to use fake â€Å"tourists. These fake tourists ask someone to take their picture with a new high tech camera and then they explain the benefits of the new camera they are using. There are a few companies who have done this type of marketing. One company, called Essential Reality, launched a new type of video game glove. With the glove on, you can fly planes and fire weapons all with the movement of your fingers. The idea was to market the glove at coffee shops and crowded places. All the company did to market there new glove was go out and have fun with their latest toy and wait to be approached by consumers. When approached, they would ask other people to give the glove a try. They would also say clever sound bites similar to: â€Å"It’s like you are actually in the game.† The marketers would then tell them how well they are doing with the glove on. No one is trying to selling you anything. The companies just want to get you to want their new product and to tell your friends about it. They want to get you involved with it. They pretend to be your friends and offer information about the products. When Sony Ericsson released its new phone that took pictures, they launched a program called â€Å"fake tourists.† Sixty actors took to the streets in ten cities. They would approach people and ask then to take there picture with their new phone. Once the phone was in the consumers’ hand, the fake tourist would say something like, â€Å"Thanks for taking our picture. That phone is cool, right?† And then they would explain some of the phones features. The companies who employ undercover marketing are feeding off of the â€Å"word of mouth† tactic to sell products and get the word out. The problem is, their â€Å"word of mouth† tactic is not genuine.

Teaching Vocabulary to Young English Learners

A crucial component of learning a foreign language is the acquisition of vocabulary. For young learners, the very first words that they acquire could lay the profound basis for a better later learning of the children. This study is intended to investigate the specific application of techniques in teaching English vocabulary to young learners. I strived to investigate the current techniques in teaching vocabulary to young learners and studied the difficulties that teachers encounter during this process. Oral interviews, questionnaire and observation schemes were used as useful instruments for data collection. The questionnaire-based survey aims to scrutinize teachers’ common techniques in teaching vocabulary to young learners, general difficulties that they meet in teaching. Oral interviews and observations serve to elaborate on the information gathered from questionnaires and discover teachers’ opinions on how to solve arisen problem in language classroom, especially during vocabulary section. The result of this survey indicates that using flashcards in presenting, sorting tasks in practicing and sentence completion in revising vocabulary are three most preferably common techniques in teaching young learners the English vocabulary. The exploitation of combining different techniques is considered rather limited; in conclusion,, this study provides some suggestions for teachers to realize the benefits of having available activities and games in young learners’ classroom. 1. Introduction I chose this topic for my research study because I consider that for young learners, vocabulary and grammar are two essential units that require them to master at early stage. It was once claimed that â€Å"experienced teachers of English as a Second Language know very well how important vocabulary is. They know their students must learn thousands of words that speakers and writers of English use. † (Allen, 1983). The well-known linguist Wilkins, one of the leaders in language learning and teaching, indicated that â€Å"without grammar, very little could be conveyed, without vocabulary nothing can be conveyed† Teaching vocabulary is considered to be an add- on to teaching grammar or simply a by-product of language teaching and communicative functions. The reasons are: firstly, too many words in one sentence are believed to break its grammar structure and spoil children in learning systematic grammar; secondly, it is thought that vocabulary can be learned through experience only and therefore, there is little need for the teachers to focus much on teaching their students vocabulary; and thirdly, they put the emphasis of teaching grammar on priority to vocabulary are already taken too much of any lesson in the classroom. The basic concept of how important teaching vocabulary in class is, was not recognized until late 1970s and 1980s when people realized the necessity of vocabulary in reading comprehension (Allen: p. 5) Learning a new language with native speakers can provoke learners’ motivation and boost their confidence in quickly obtaining language step by step, native teachers, in many circumstances have to face the obstacle of slow or misbehaved students, particularly in vocabulary section. This study therefore was conducted, aiming at reviewing common techniques in teaching vocabulary to young learners. . An overview of Vocabulary 2. 1. 1. Definition In order to find the best and most easy-to-understand definition of the vocabulary, is such an unfeasible task. Each linguist or scholar, in his specialized field, with his own set of criteria has found out for his own a way to define vocabulary. However, in the most popular way, Cambridge Advanced Learner's Dictionary has applied a meaning for vocabulary as â€Å"all the words which exist in a particular language or subject. † In the context of learning English as a Foreign Language, the vital role of vocabulary is inevitable. This has been claimed by many linguists and experts in the field. Wilkins (cited in Thornbury, 2002) clearly stated that â€Å"without grammar, very little can be conveyed; without vocabulary, nothing can be conveyed† (page 13). Coincidentally, H. Dellar and D. Hocking indicated that progress made from learning grammar most of the time would be much less than that from learning vocabulary. To be short and concise, when comparing the importance of grammar and vocabulary, both mentioned statement above show that most of learner’s improvement was created when the learner himself learned more words and expressions. It was also emphasized when it came to communicate that â€Å"you can say very little with grammar, but you can say almost anything with words† (Thornbury , p. 13). 2. 2. Young learners 2. 2. 1. Definition The term â€Å"young learners†, according to the author of the book An A-Z of ELT, Thornbury , â€Å"is used to describe children of pre-primary and primary school age, although it is sometimes used to include adolescents as well† (p. 250). In the same way, â€Å"young learners† as defined by Sarah Phillips (1993) are â€Å"children of formal schooling (five or six years old) to eleven or twelve years of age. † (p. 4). Teaching English to young learners, therefore, has a long history: in many multilingual countries, primary school children are taught English as preparation for secondary school, where it is the medium of instruction. In recent years, there has been a phenomenal increase in the teaching of English to young learners, in EFL context as well as in ESL, and in state school as well as in private ones (Thornbury, p. 251). 2. 2. 2. Characteristics of young learners Vocabulary knowledge is a major building block in children's early literacy development. It provides the foundation for learning to decode and comprehend text. Many children, especially English language learners, need support in acquiring the substantial vocabulary they need to become good readers. Reading books to children is one way to introduce them to a wide range of vocabulary that they may not hear in their everyday conversations with adults and peers. Young learners need to be able to transfer their understanding of words to new contexts, so that when they see or hear those words in other places they understand what they mean. Talking about words from book to book is one way of showing children how words are used in other contexts. Another way to help them see how words are used in other contexts is asking them to think about how the words apply to their own knowledge and experiences. In explaining the word freight, for example, a teacher might say, â€Å"Have you ever seen a train on the tracks? Did you notice the cars of the train? Inside of those train cars, there are lots of things that are being taken from one place to another. The stuff that is being brought from one place to another is called freight. What are some things that you think could be freight on a train? † 2. 3. Vocabulary teaching . 3. 1. Stages in teaching Vocabulary Basically as proposed by Gower (2005) and Thornbury (2002) there are three stages in teaching vocabulary namely presenting, practicing and revising. In this research, I am going to list each stage with its typical features to have a better review for further techniques followed that. 2. 3. 1. 1. Presenting The title of this very first stage has indicated clearly its funct ion in introducing new lexical items to learners. As suggested by Thornbury, learners need to learn both the meaning and the form of a new word. Therefore, as he claimed, it’s worth pointing out that both these aspects of a word should be presented in â€Å"close conjunction in order to ensure a tight meaning-and-form fit† (p. 75). If the co-writers of Teaching Practice (p. 146) immediately referred to the effectiveness of using visual aids in presenting new words, Thornbury specifically emphasized the importance of cutting down â€Å"the gap between the presentation of a word’s form and its meaning† so that learners could possibly be at ease to make a â€Å"mental connection between the two†. He also stressed some major factors, subject to which the number of words should be presented. . 3. 1. 2. Practicing Suggested by Gower, students often need a little time for the new lexical items to â€Å"sink in† (p. 148). He pointed out that learners may recognize new item but often delay putting it into active use. In this case, is of pure necessity the use of planned activities for recyclin g and reactivate the new vocabulary. This kind of practice, as implied by Thornbury (2002) underlines the popular belief that â€Å"practice makes perfect† (p. 93). He additionally emphasized the action of moving words from short-term memory into permanent memory. He emphasized that â€Å"new knowledge – i. e. new words – needs o be integrated into existing knowledge – i. e. learner’s existing network of word associations, or what is called the mental lexicon. † (p. 93). Words or lexical items need to be put to work, or into practice as it is often understood in many other contexts, in order to ensure the long-term retention and recall. Vocabulary needs to be placed in â€Å"working memory† and subjected to different operations which would be mentioned intricately in the later part of techniques in practicing vocabulary. 2. 3. 1. 3. Consolidating and Revising Checking students’ comprehension and revising those words are a final important stage in teaching this specific field. In this stage, students are advised to complete high-level tasks namely production tasks. The author of many famous books for English language teachers grouped decision-making tasks into the second stage when learners needed to decide and make their choice in facing up with already learnt items. 2. 4. Techniques in teaching vocabulary There are three main parts or namely stages in teaching vocabulary, as they are mentioned above. . 4. 1. 1. Techniques in presenting vocabulary Proposed by Doff (1988, cited in ELT Methodology II, 2009) and Thornbury (2002) and Nation (1994) a variety of techniques can be used or combined in introducing vocabulary. 2. 4. 1. 2. Techniques in practicing vocabulary Identifying tasks, involving tasks of finding words in texts. â€Å"Listen then tick the words you hear† can be one obvious example of this type. Identification is the first step in recognizing words and requires learners do easy task as counting, ticking or a bit difficult is to unscramble words as in anagram. Selecting tasks are â€Å"cognitively more complex than identification tasks†. For selecting tasks, learners will have to do recognizing words and making choices amongst them at the same time. Finding and odd one out is a common task that teachers may often use in class for checking comprehension. Learners are also requested to do matching tasks, apart from recognizing and making choice amongst words. In this kind of task, learners may need to pair a set of given words to a â€Å"visual representation, for example, or to a translation, a synonym/antonym, a definition or a collocate. (p. 97) Learners are being asked to do sorting tasks, by grouping words into different categories. It should be noted that the categories can be given in advance or learners have to guess what the categories are. 2. 4. 1. 3. Games Games are one indispensable advice for many teachers not only in English teaching but also in the field of language teaching. Instead of listing common word games, I wil l discuss the function and effectiveness of using games in teaching vocabulary as a major topic. Drawn upon the characteristics of young learner, one typical characteristic of them is moving around almost all of the times and cannot be sitting quietly for more than five minutes. Yet they can be often keen on word games with a variety of options and movements. Especially in the context of teaching English to Romanian learners who are often labeled as inactive and afraid of risk-taking learning, games are said to be an extrinsic motivation for them to participate actively in the lesson. Games bring in relaxation and fun for students, thus help them learn and retain new words more easily. Secondly, games usually involve friendly competition and they keep learners interested. These create the motivation for learners of English to get involved and participate actively in learning activities. Thirdly, vocabulary games bring real world context into the classroom, and enhance learners’ use of English in a flexible, communicative way. Advantages of using games in learning vocabulary were indicated by showing that games not only helped and encouraged learners to sustain their interest but also gave teachers a helping hand in creating contexts. This is particularly true when learners need useful and meaningful contexts to better their understanding of new words or in general, lexical items. 2. 5. Difficulties in teaching vocabulary This study, concerning the issue of constraints encountered by teachers, deliberately focuses on finding external factors, that is to say factors related to teachers themselves are spared for a larger scale research. In this case, difficulties in teaching vocabulary are said to often arise from the nature of vocabulary itself. The very first difficulty recognized in teaching words is the matter of whether to teach form first hen meaning or meaning first then form later. Another matter deterred by many researchers is about the mistakes that learners often make when learning vocabulary. External factors can be seen from the different levels of learners in one class; class size can grow to unexpectedly big; learners keep using their first language and more importantly students appear to be uncooperative. Those factors once happen in class can negatively hinder the efficiency of both presenting and practicing new words; additionally badly affect teacher’s plan and demotivate many activities performed by him/her (Harmer: p. 27). 2. 5. 1 Proposed activities and games in order to make a lesson vivid 2. 5. 1. 1 Proposed activities: Bingo: is useful for checking students’ comprehension and pronunciation of the old vocabulary. Teacher gets the class to brainstorm a list of ten or fifteen new words and puts them on the board. Students choose any five and copy them into a piece of paper. Teacher reads out the words. Each time having one word that teacher reads, students put a tick or cross that word. The one to have five ticks or crosses shouts â€Å"Bingo† and the game can continue. Word associations: Teacher writes a topic in the middle of the board and gets students to think about words that associate with it. In case students cannot think of as many words as expected, teacher can ask question to provoke answers that may enlighten students’ ideas. Half a crossword: this activity is to get students to use sentence for asking the meaning of a word. Students work in pair, each receives half a crossword. One student, in order to get the answers for the missing half has to ask the other either to act or give a definition of the word. Pictionary: Teacher can utilize it as a fun activity in class. Class can be divided into two big groups. Each time, one person in the group, after receiving one word/phrase from the teacher has to turn to his/her group to draw so as to get the group guess correctly the word. Members take turns to draw and the activity can be played twice but should be not too long. 2. 5. 1. 2 Proposed games: Board sentence making: the rule is quite easy to follow and it is specially created to increase team work as well as the acquisition of words. The class is divided into two teams; each team is given six to seven small white boards. Teacher writes a word on the big board, each team has to make a sentence using the given word. Each word of the sentence must lie in each small board that the team is provided. Categories: Young learners work in pairs or small groups. On a piece of paper, they draw up a number of columns, according to a model on the board, each column labeled with the name of a lexical set: e. g. fruit, animals, transport, clothes. The teacher calls out a letter, B for example, students write down as many words as they can beginning with that letter in the separate columns (banana, bus, blouses, bat, †¦). The group with the most correct words wins. Drawing/ miming or explaining: this is a game played with the dice. Each time, representative from one of the two teams in the class has to throw the dice to know whether they have to draw (if throw 1-2), mime (3- 4) or explain (5-6) the word that teacher gives them. It can create a fun learning environment when students really don’t want to explain but they throw 5 instead. Hammer: the aim of the game is to get students quickly operate words that they have learnt in class. Students stand in a circle, teacher stands in the middle of the circle, holding the paper hammer. Teacher can give a topic himself or ask students to choose one topic in which every one in the class has to take turn call out a word belonging to given topic. Anyone who cannot give one word will be hit on the head with the hammer. The last person to stay is the winner. Pronunciation race: In this game, class is divided into small groups. Each group sends a representative to the board. The teacher gives the rest of the group a small grid of words which they use to pronounce to the member at the board. Once hearing the word, that member has to write down the word he/she gets. The team with most of the correct words wins. Spelling race: Class is divided into two teams. For each time teacher writes a scrambled word on board and two representatives from each team have to race to the board and write the correct spelling of the word. Each correct word wins the team a point. The team with the most points wins. Stop the bus: In the same way as Categories, students write labeled column. When teacher calls out a letter, C for example, students have to find one word which starts with letter C and belongs to provided category. The first group to find all words shouts â€Å"Stop the bus†. The other teams have to stop. Teacher checks accuracy and spelling. Word Bang: This game can be used best to check students’ understanding of old vocabulary in class. The class stands in a circle and teacher stands in the middle holding a set of flashcards (make sure that students know all the cards in advance). Each time, two students compete each other to shout out loud the name of the card that teacher shows in front of them. The quicker is the winner. The game continues until there is only one student left, who is also the winner of the game. Word snap: It has the aim to get as many pairs of words as possible. Divide class to work in pairs or small groups. Each pair/group receives a set of words and pictures which correspond to the words. Each time one student face up two cards, if they match he will take them, if they don’t, he has to put them face back down. Turn goes to the next person. The one who gets the most pairs win. 3. Conclusion As the title of the paper suggests, this study has its focal point in investigating the current implementation of techniques used in teaching vocabulary to young learners, accompanied by difficulties and solutions. As a conclusion, common techniques in teaching vocabulary to young learners can be divided into three groups. For presenting new words, using flashcards and miming are preferred by most of teachers. In getting students to practice the words they have learnt, grouping words into certain categories preferably outnumbers the other techniques. For the final stage in teaching vocabulary – revising, most of the teachers say that they have been familiarized with sentence and text completion rather than that of creation. Finally, this research proposes some compiled games and activities that might be helpful for teachers’ repertoire. 4. Summary: Scopul acestui studiu este acela de a sublinia importanta invatarii vocabularului, de catre tineri, inca din faza incipienta. Am incercat sa prezint cateva idei, despre ceea ce inseamna predarea vocabularului si implementarea tehnicilor folosite in predare, alaturi de dificultatile intampinate cat si solutii pentru reusita. Definirea vocabularului poate fi inteleasa prin, totalitatea cuvintelor ce alcatuiesc o limba. Prin elev tanar ne referim la acea categorie de copii cuprinsa intre 5-12 ani. Ca si concluzie, cele mai folosite tehnici in predarea vocabularului tinerilor elevi pot fi impartite in trei grupe(prezentare, exersare si recapitulare). In prezentarea noilor termeni( cuvinte), folosirea cartonaselor ilustrate si mima este cel mai des intalnit procedeu. In a-i face pe elevi sa exerseze cuvinte invatate, gruparea cuvintelor pe anumite categorii este cea mai de succes metoda folosita.. In ceea ce priveste etapa finala in predarea vocabularului –recapitularea, majoritatea profesorilor spun ca au fost obisnuiti cu finalizarea propozitiilor si a textelor, decat cea a crearii. Spre finalul lucrarii am incercat sa descriu cateva jocuri si activitati care ar putea fi de folos in alcatuirea portofoliului unui profesor.